Two promising student teams from Universiti Malaysia Sarawak (UNIMAS) have been selected as finalists for the Student Business Pitching @ JELITA, held in conjunction with Voices of H.E.R Fest 2025. The teams showcased their entrepreneurial ideas at the grand event, competing alongside other top student innovators at World Trade Centre (WTC), Kuala Lumpur (KL) on 20 February 2025.
The Student Business Pitching @ JELITA competition serves as a platform for young entrepreneurs to pitch technology-driven, sustainable, and impactful business ideas. Despite intense competition from students across the country, the UNIMAS teams made it to the final round, demonstrating strong innovation, feasibility, and societal impact in their business proposals.
Meet the Finalists
1. ECORURAL NEXUS: Smart Agriculture for Sustainable Rural Development
- Faculty Collaboration: Faculty of Social Sciences and Humanities, Faculty of Resource Science and Technology, and Faculty of Engineering
- Representative: Irdina Zulaika Binti Muhamad Hisyam (Faculty of Resources Science and Technology)
Group Members:
Siti Hafizah Binti Suaidi – Faculty of Social Sciences and Humanities
Nur Hisyam Bin Ramli – Faculty of Engineering
Asykal Syakinah Binti Mohd Ali – Faculty of Social Sciences and Humanities
Shazni Binti Awang Samat – Faculty of Social Sciences and Humanities
Nurin Wahida Amalin Binti Aslizam – Faculty of Social Sciences and Humanities
ECORURAL NEXUS is a multidisciplinary team dedicated to advancing rural agriculture through smart technology and data-driven solutions. Their concept integrates IoT-based farming techniques, real-time environmental monitoring, and precision agriculture to support sustainable farming practices and improve rural productivity.
2. PARKTROL: Revolutionizing Parking Convenience
- Faculty: Faculty of Engineering
- Representative: Dayang Nur Izziana Binti Awang Dahlan
Group Member:
Mohammad Usthaqif Bin Mohamed
Muhammad Hazim Bin Yusri
Hirfan Bakti Bin Sohaimee
PARKTROL is an engineering-driven initiative aimed at addressing urban parking challenges with an AI-powered smart parking system. By providing real-time parking availability updates, automated payment processing, and seamless navigation, the solution seeks to improve urban mobility and convenience.
A Proud Achievement for UNIMAS
Although the teams did not secure the winning title, their selection as finalists among highly competitive entries is a remarkable achievement. Their participation highlights UNIMAS’s commitment to fostering entrepreneurial talent and technological innovation.
Assoc. Prof. Dr. Norazirah Haji Ayob, Director of the UNIMAS Entrepreneurship Centre, commended the students for their efforts:
“Reaching the final round in a national-level competition is an incredible accomplishment. These students have demonstrated innovation, teamwork, and a strong entrepreneurial mindset. We are proud of their journey and confident that this experience will propel them forward in their future endeavors.”
Beyond the Competition
Participating in the Voices of H.E.R Fest 2025 has provided the students with valuable exposure, networking opportunities, and industry insights. Their ideas have the potential for further development, and UNIMAS remains committed to supporting them in advancing their entrepreneurial ventures.
Congratulations to ECORURAL NEXUS and PARKTROL for making it to the finals and representing UNIMAS on a national stage!
#Unimas Entrepreneurship Centre
#Rethink Reimagine Beyond